ACCC’s Draft Guidance for Businesses’ Environmental and Sustainability Claims

On 14 July 2023, the Australian Competition & Consumer Commission (“ACCC”) released ‘Draft guidance for business’ (the “Draft Guidance”), focussed on improving the integrity of environmental and sustainability claims made by businesses, ensuring consumer protection from greenwashing. Under Schedule 2 of the Competition and Consumer Act 2010 (Cth), the Australian Consumer Law (the “ACL”), businesses have an obligation not to…

make false or misleading representations or engage in misleading or deceptive conduct.

We have created a handy one-page guide below which sets out the ACL’s treatment of environmental claims as well as the next steps for businesses in order for them to comply with the ACL and its expectations for good practice when making such claims.

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